Snoop Dogg has revealed that he will be launching his own clothing line this week in Las Vegas at The Magic Convention.

Dubbed ‘Rich & Infamous’, the line will target males 18-35 and eventually branch out into accessories, home and grooming products as well according to Variety.

The rapper plans to heavily promote the line through his multiple entertainment properties that he is involved in including his reality television show ‘Snoop Dogg’s Father Hood’ on the E! Channel, music videos and television appearances, fashion shows throughout his world tour, CD packaging on his upcoming releases and an original Web series that will be serviced to multiple websites and iTunes.

"The Rich & Infamous brand is sculpted from Snoop Dogg's trend-savvy classic vision”, states Robert Thorne, CEO of the brand management firm that Snoop is working with.

Thorne went on to say that the rapper’s name represents “a fraternity of sorts -- from presidents to gangsters -- who've been able to endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savor the fruits and relish the spotlight.”

(by Victoria Tsigonis)