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Swizz Beatz
Swizz Beatz


Background information
Birth name Kasseem Dean
Born August 30, 1978
Born place The Bronx, New York, United States
Genre(s) Hip-hop
Years active 1998—present
Label(s) Atlantic Records
Full Surface Records
Ruff Ryders Entertainment
Associated acts Jay-Z
Alicia Keys
Snoop Dogg
DMX
Eve
Drag-On
The Game
Beyoncé
Cassidy
Mashonda
Lil' Kim
Website Website



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James: 'Attention Spans Are Getting Shorter Because Of iTunes'

April 15, 2010
James: 'Attention Spans Are Getting Shorter Because Of iTunes'James frontman Tim Booth says the band are releasing two mini-albums instead of a full record partially to cater for the shorter attention spans of music consumers in the digital age.

The indie veterans release their first mini-album, 'The Night Before', on Monday (April 19th) and will follow this up with 'The Morning After' later this year.

Explaining their reasoning behind the dual release, Booth told the BBC: “We live in an age of iTunes where people don't seem to be listening to albums any more. Attention spans are getting shorter.”

Booth continued that despite the short length of the records, the band have been prolific in the number of songs they've churned out.

“We wrote 120 songs,” he added. “Normally we can only fit one or two slow pieces on an album without bringing it down too much. This time we said, let's do a whole mini album of slow pieces.

“We are going in a room next week for five days and improvising and recording a more mellow album. It's a bit scary. I haven't written any lyrics and I've got five days in which to come up with them.”

(by Scott Colothan)



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