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Kid Rock
Kid Rock


Background information
Birth name Robert James Ritchie
Born January 17, 1971
Born place Romeo, Michigan, U.S.
Genre(s) Southern Rock
Rap Metal
Country
Country Rock
Hip-hop
Years active 1987—present
Label(s) Atlantic Records
Jive Records
Associated acts Eminem
Sheryl Crow
Slash
Uncle Kracker
Website Website



Music World  →  Lyrics  →  K  →  Kid Rock  →  News

OK Go Unveil Mesmerising New Music Video

March 2, 2010
OK Go Unveil Mesmerising New Music VideoOK Go have wowed fans with the video to their latest single, 'This Too Shall Pass'.

The single-shot short, directed by James Frost, boasts a range of special effects laid out within a two story warehouse in Los Angeles.

The set, which includes falling dominos and a smashed piano, was designed by the band, along with members of Synn Labs over the course of several months.

OK Go's previous music videos have also proved hugely popular.

The band's most recognisable video to date, for the 2006 song 'Here It Goes Again', attracted more than 49million views on YouTube.

It also won the Grammy Award for Best Short Form Music Video in 2007.

You can watch the video for 'This Too Shall Pass' below.

(by Jason Gregory)



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