Plan B, OK Go, Lady Gaga Win UK Music Video Awards 2010

Plan B was the big winner at this year's UK Music Video Awards, taking home a record four awards.

The rapper-turned-singer picked up the prizes for Best Pop Video and Best Art Direction in a Video for 'Prayin'.

He also won Cinematography in a Video and Best Styling in a Video for 'Stay Too Long'.

OK Go won Best Video of the Year and Best Rock Video for 'This Too Shall Pass', which features a complex Rude Goldberg machine.

Jay-Z picked up two awards - Best Urban Video and Best Editing in a Video – for 'On To The Next One', which was directed by British star Sam Brown.

Other winners at the ceremony in London includes Charlotte Gainsbourg, Hot Chip, Example, and Lady Gaga, who won Best International Video for 'Bad Romance'.

Meanwhile, Radiohead’s Ed O’Brien presented The Icon Award to Garth Jennings and Nick Goldsmith – aka Hammer and Tongs - for their contribution to the British film-making business.

(by Jason Gregory)

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